The Palau Sant Jordi is a multifunctional pavilion located in the Montjuic mountain of Barcelona, Spain. It was built with the theme of the 1992 Olympic Games and opened in 1990. It is located in the jewel of the so-called “Olympic Ring of Montjuic”, which also integrates facilities such as the Olympic Stadium, the Picornell Pools or the INEFC building. It is the most used Olympic facility in Barcelona, and it hosts all kinds of sporting events, concerts and shows. For the sporting events, it has a capacity of 16,670 spectators, while for the concerts it has a maximum capacity superior to 24,000 spectators, although the last municipal ordinances restrict the licenses of use to a maximum of 18 000 spectators.
My mum’s been working in this venue since I have memory, and we’ve been able to attend to a lot of different events. I had my first job in the venue, working at the box office selling tickets, as well as inside the pavilion as hostess or waitress. I’ve always loved the magic in the events carried out in there, all the people who get there together to see their favourite band or singer and all the emotions and sensations they feel when the show starts. There’s something magical in that place.
So when I had to do my final degree project, I decided to focus in the branding re-design of this venue, because its identity hasn’t changed much since it was built and I thought some time ago that it needed an urgent re-design. I created a new logo based on the one they had, simplifying the structure and lines to get a better pregnancy and make it easier to remember for the target. I created as well a new corporative stationery, a brandbook, a new signage for the venue, a website, and different merchandising products. And of course, all of it after a huge research and market study, investigating the competitors in the country and abroad.
But all of that wasn’t enough for me, I wanted to keep working and develop my ideas, so after the branding re-design I decided to create a new music festival, the naming, the whole structure of the event, the stages, the artists, and a whole new brand, a universe which started with a concept, which was: if the big bang was the origin of the universe, the big bang festival is going to be: the origin of festivals. So I created a logo, posters, flyers, promotional jumpers and many other products.