I’ve worked on this project in the last creative agency I’ve worked at. One friend of the director of the company is an alternative therapist, who does different kinds of therapies, such as reiki, reflexology and bach flowers. She hadn’t had a logo so far, so we decided to help her creating her logo and business cards so she could expand her business.
The brief specified that the logo needed to include her name, to represent these 3 therapies she does in some way and that she’d liked to have a flower in the logo, as well as represent calm, tranquillity and professionality using pastel colours.
3 of the designers made one proposal each one so she could choose the logo which fits more to her. Finally, she chose mine, which represented the 3 therapies with the dots above the flower, she had all the elements she asked for in the brief. I designed a pattern as well, so that could be used on the business cards, and finally, I designed the cards. She came to the office the day we got them printed, and she was so happy and excited that she offered one free therapy for each designer!