Diego González is a young photographer based in Barcelona, Spain. We’ve met through a friend, and we started a friendship as well, as both of us loved all around design and photography. He used to have a logo which he designed for himself, but he wasn’t satisfied at all, as he done it some time ago. I wanted to help him create a great identity so show on his pictures or website, so I decided to start doing some sketches and getting some ideas. Finally, I came up with this one, with a minimalist style, thin lines, sans-serif type, very classic but very representative. The concept is very clear, and what he loved the most, was the integration of the camera with the word “photo”. After that I designed the business cards for him, so he could give them away to anyone and start getting more contacts and customers.